Kelly Cerri Faulkner
Brand Strategy & Marketing Leadership
Sonoma County · Wine · CPG · DTC
I build brands that earn attention and keep it.
With 10+ years leading marketing for wine and consumer brands, I specialize in the space where brand strategy meets measurable growth — translating positioning and storytelling into campaigns, content, and digital programs that perform.
Currently based in Napa Valley, working across DTC, e-commerce, and integrated marketing for premium wine and lifestyle brands.
About
I’m a brand and marketing strategist with a decade of experience in the wine industry and a decade before that in retail — which means I understand both the emotional side of brand building and the operational side of making it scale.
My work spans brand strategy, campaign development, content production, email marketing, and DTC growth. I’ve authored brand guidelines, managed $1M+ marketing budgets, directed agency partnerships, and built programs from the ground up at wineries and consumer brands across Napa Valley and beyond.
As for the name — growing up, I was never just Kelly. With a few Kellys in my friend group, I became Cerri, and it stuck. Cerriously is where that identity lives professionally: a place to bring strategic marketing thinking independently, to brands and projects that need real leadership without the overhead.
Let’’s Work Together
Whether you’re looking for a marketing leader, a brand collaborator, or a strategic partner for a specific project — I’d love to hear what you’re building.